Notably, the group said it has inked an agreement with MCM Brands for an exclusive distribution deal to Ireland and Northern Ireland.
READ: Skinny Tonic continues to see its sales rocket as it launches new British Raspberry brand
Steven Wilkinson, Skinny Tonic founder/COO said: “We are delighted to be working with MCM Brands who are at the forefront of working with exciting and innovative brands in Ireland. MCM are known for having a premium portfolio of exclusive partners such as GiMare, Crystal Head Vodka, Matusalem Rum, and Skinny Tonic will be proud to sit alongside them. They are a dynamic and experienced team that we look forward to creating a great partnership with.’’
William Doorgan, managing director MCM Brands added: “We are thrilled to have agreed this partnership with Skinny Tonic , We believe Skinny Tonic’s potential is huge and they will be a game-changer in the tonic industry.”
Emoji deal brings a smile
The mixers maker also announced that, after lengthy negotiations, it has signed a 6-year agreement with the Iconic Emoji brand covering tonics and children’s soft drinks for the UK and Ireland.
The globally-awarded Emoji brand was decorated as the 3rd most influential brand in the world behind Lego and Coca-Cola by Industries Powerlist 2017, with a retail revenue of more than US$800mln.
In the update, Wilkinson said: “We will produce a children’s soft drink with the same values as Skinny Tonic – Zero calories, Zero sugar and no artificial ingredients.”
“Emoji were very keen to work with Skinny Tonic and have shown great faith to partner with us,“ he added.
The upfront costs to Skinny Tonic will be minimal and it will pay no royalties in years 1 and 2 with Emoji preferring to put the profits back into the growth of the brand, the shareholder update noted.
Wilkinson said: “We have interest and verbal orders from retailers pre-launch and we would look to be on the shelves towards the middle of September. We always look to add shareholder value as and when we can and this will certainly do that, but as excited as we are regarding the Emoji collaboration and its huge potential, Skinny Tonic is still our main focus.”
The firm’s COO also congratulated his team on the launch of Skinny Tonic into Booths supermarkets in the update, which Wilkinson said has been very successful, as has the launch of its budget offering Mixr into B&M stores nationwide.
He said: “Sales are strong and both companies have already re-ordered ahead of schedule.”
Skinny Tonic was created in 2014 by company founder Ian Minton – a sufferer of type 1 diabetes – as a tonic water that allowed him to enjoy a G&T without the fear of his blood sugars spiking.
The group, which has a bespoke fully automated manufacturing plant in Liverpool capable of producing 6,000 cans per hour, raised £1.565mln via a three-time oversubscribed placing through Seedrs in January.
Published at Wed, 29 Jul 2020 12:00:00 +0000-Skinny Tonic reveals two new deals, including an exclusive distribution agreement for Ireland and Northern Ireland